BREEDING HORSES... Have you considered your main breeding purpose before you begin? We look at what's involved when breeding a foal to sell, or for your own use.
Article written by SHNZ

The exciting 2005 foaling season is nearly upon us again! Breeding horses is a wonderful experience, which, although like everything can have its ups and downs, on the whole can be very rewarding - going through the grades on your home-bred horse yourself, or seeing your bred progeny out competing and being enjoyed by other people is surely very satisfying. However before you go ahead and choose a stallion to breed to your mare, maybe you should consider a few important points - are you really ready to undertake the responsibility of bringing a new foal into the world and provide him with a purpose? You are soley going to be responsible for his everyday needs in shelter, food, health care and entertainment! We all know that breeding a mediocre horse can cost roughly the same as breeding a champion (and even the price of the stallion service fee does in no way necessarily dictate that you will end up with a better result!).
Please note that this article is not meant to be taken as a negative approach to something that can indeed but fantastic fun! All we are suggesting is for prospective breeders to consider their main purpose and the requirements and implications that come along with bringing another foal into the world in the first place. Just as you would realise the great responsibilities of what raising a human baby involves, surely, in this day and age of mostly pre-planned equine conception, a foal deserves his or her purpose in life to be considered before they are born.

He may be cute, but can you bear to part with him? Breeding to sell requires, to some degree, a level of emotional detachment!Breeding To Sell
Breeding sporthorses to sell is a common concept overseas, such as in Germany where the sporthorse market is very big, and is a concept increasing in popularity here in New Zealand. (We only need to realise that the very reason places such as Germany have got such a strong reputation as a place to buy horses, is because they have put the time and thought into considering their breeding purposes in the beginning, and have therefore created some of the worlds best horses!)

Breeding to sell means you need to:
- consider your breeding and general horse care budget
-
identify the current market demands and advertising options
- consider your own skills and capabilities of producing a youngster for sale
- consider a plan if your new foal doesn't sell when you would ideally like it to
- be practical about the pros and cons of horse breeding (without meaning to put a damper on the idea, you do need to be prepared for some occasional dissapoinments and the prospect of possibly saying goodbye to your new friend through accident/ill health, or of course as the proud new owner drives away with your horse in their truck!!).

Breeding to sell means you need to consider how much you want to spend and how much profit you want to make out of the foal too. (Indeed there has been many a foal bred, for racing and sport horse purposes, only to result in disappointment through loss of profit at sale time, so for the purpose of this article we are assuming that anyone breeding to sell is doing so in a business sense and would prefer to make an attempt at least making some sort of profit!)
If one mare given basic care and attention costs around an estimated $800 per year to feed well on pasture and supplmentary feed, cover over winter, worm regularly, trim feet regularly etc, you then need to add all the related stallion service fees, vet costs, transport etc and decide what will provide you with a suitable profit. This will of course also dictate your choice of stallions! Spending $2000 on just the service fee and then finding nobody in your market is prepared to pay more than $4000 for a foal upon weaning isnt very enticing, or a well thought out plan. Take a look in local horse magazines and compare similar horses to what you are hoping to breed and their prices. Talk to the stallion owners, other breeders or perhaps people who operate in your chosen discipline/market and find out what they are on average selling their youngsters for, and at what sort of age and level of training.

You also need to identify a target market that you wish to breed for. This may be dressage, showjumping, barrel racing, show pony etc or an aim for a competent allrounder. While not so long ago people would just try "any old horse at any old discipline and see what happened", sporthorse breeding is overall becoming more and more precise with the increase in awareness of bloodlines, conformation, movement and temperament being vital aspects in producing a purpose-bred equine athlete. (Does it really matter that there are NOT many riders out their who have the aspirations to make it to the Olympic - surely even the most amatuer rider should not need to have a much lesser quality horse if we always aim to breed better horses all the time?)

The ultimate equine athlete takes thought and dedication to produce.So you need to choose an appropriate sire and dam according to your target market. This may mean choosing a stallion that is new or "in fashion", a sire who's progeny are well proven overseas, or perhaps the hot bloodlines of the time which are showing success on the international scene etc. You will possibly need to put some of your own personal preferences aside, such as colour, breed or favourite discipline because you are breeding for a market that requires/prefers certain traits that may be different to your own. If, for example, there seems to be a positive trend or opening in the market for some talented jumping horses, you need to choose a stallion who is capable of producing progeny for this field, and a dam who will compliment him in producing a suitable foal.

If you already have a mare, now is the time to stand back and judge her honestly.... eg, if she has broken down or been retired, was it due to conformation or health problems? If she is of completely unknown or mixed pedigree, you may find yourself producing a foal very different from what you expect! With the time, effort and expense you are about to undertake, why not start with the best mare you can to optimise your breeding outcome.

Breeding for the market preferences over your own still requires breeding a horse that is sound, healthy, attractive, and of good basic nature and conformation (and that you still personally like overall!), but there may be subtle differences in their bloodlines, movement etc that make them more suited to a certain market or field over another.

Something it can also be important to consider when choosing a stallion is that, although it is certainly a good selling point on behalf of the stallion owner if the stallion himself has competed successfully in his chosen discipline, this does not necessarily mean he is going to produce the same!! The mark of a successful sire is not necessarily what he has done himself in the competition world, but more what he produces through his progeny. We only need to look at the enormous worldwide racing industry to see that time and time again a hugely successful racehorse has been a dismal failure in the breeding barn, and vice versa! For this reason don't be afraid to consider a younger stallion who's progeny are looking likely, or a sire who has not performed himself but has the proven pedigree and other credentials to back him up.
Likewise, avoid using a mare if you know her past foals have all had the same conformation faults, health problems or have received her difficult temperament etc. We cannot ask the stallion to do all the work!

Breeding to sell also requires you to have the ability to care for and handle your youngster well, allowing you to produce them properly so they are looking good and well mannered for your future buyers. While your intention may be to sell the foal as a weanling, this may not happen so you need to consider your land restrictions, time and handling abilities if you end up with a yearling or two year old still sitting in your paddock. If you do have the capability to start your youngster under saddle when they are a little older (or are prepared to pay a professional to do this), you will definately increase your buyer group as this is something many people are not confident in doing themselves.

You really need to be able to produce and handle your foal well if you are breeding with intentions to sell

When it comes to advertising your young horse for sale, be fussy on presentation and take as many photos as you have to until you get a good shot. You may even decide to employ a professional depending on your budget. Avoid using photos where the horse isnt clean or has a strong shadow cast across their body. If you have a friend who has an eye for detail and is smart with a camera, ask them to help, as attempting to photograph a horse on your own can be extremely time consuming and frustrating! Depending on your target market and the price you are aiming to acheive, you may wish to even plait your horse and photograph in show condition. Remember that first impressions count, so use a clean, well fitting halter or bridle, place it on a clean, well groomed horse, and position the horse in front of a nice uncluttered background. Complete your advert with a good description and make a point of all of the horses' best attributes. Good video footage is also very valuable. If your young horse has been well handled it should be no problem to present them in front of the video camera while they are being caught, led, groomed, running free or whatever else you wish to show to prove their quality and handling. Again, always ensure the horse is turned out in good healthy condition and is well groomed.
Some stallion owners keep information on hand of people who have bred foals by their stallions and wish to sell them, as they are sure to receiving enquiries for youngstock alot of the time. Some studs also offer other special promotional ideas especially for their breeding clients (such as perhaps including your horse for sale on their stud website). This can be a great way for your foal or young horse to be promoted as it works to help both the stallion owner and their breeding clients (you) to a successful sale and future home.
Producing a quality foal is one thing, but following it up with professional marketing is what will attract the buyers. Chat to friends who have sold similar horses or look through magazines and websites to see where similar horses are being promoted with success. Advertising can be expensive, so again it pays to have looked into the costs early on and use the resources you feel will best complement and promote the horse you have for sale.

Breeding to sell, or any breeding for that matter, does unforutnately sometimes come with a few downsides, and while it can be hugely rewarding and alot of fun, there can be dissapointments and problems that can set you back in time and money if things do happen to go wrong. Breeding any animal requires a somewhat practical approach as nothing is for certain and problems and accidents can happen. They say horses are great levelers, and it is perhaps not until you have experienced a few problems that you can really appreciate this!

Breeding For Your Own Use?
Well, the world is pretty much your oyster!
You really love chestnuts? Go breed a chestut mare to a chestnut stallion! You want to try mating your beloved full feathered Clydie mare to a stunning Anglo-Arab stallion down the road? Go ahead! Breeding a foal for your own future purpose can be the most satisfying of all. Who wouldn't love to experience the wonderful relationship that can grow between you and your foal as they mature into a fully grown horse, that you can then take out and experience the world with.
However, if you have still gone to some trouble to consider some of the points mentioned above as if you might have been breeding to sell, then, if your circumstances happen to change later down the track and a parting of the ways becomes necessary, you are still going to be able to proudly present an animal that is a good example of its type and worthy of attention to the market.

Breeding is alot of fun and raising your own purpose-bred youngster is a satisfying and enjoyable experience. There are many wonderful books available and plenty of experienced people around who are usually more than happy to offer some advice. Whatever you decide, we wish you all the best with your decision, and may the coming foaling season bring many a smile to every mare owners face!! :-)

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(Note: While we have attempted to provide a generalised view and price estimation in this article, we must advise that all figures mentioned in this article are general estimations only and based on our own personal experiences. The views expressed in the article are entirely that of the author and no responsibility will be held for any way in which this information is used.)

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